About Me.

I'm a skilled subject matter expert through in-depth research and a contagious curiosity with 8 years’ experience creating engaging content on a range of topics for various audiences.

 

My personal blog is about history and writing but, for clients, I write educational and informative content in the healthcare and education fields. I expertly guide clients through any learning, sales, or business process, while writing with a brand-aligned tone combined with absolute technical accuracy and a perfectionist's eye for detail.

 

I'm highly emotionally intelligent, engage with key stakeholders as a credible business partner, and always take the time to be thorough and think outside the box to consistently ideate and write high-quality content - every single time.

Portfolio Samples

Copy Written for Clients...

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LightHearted Medicine

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Experience

Writer/Co-Author

Contract · Full-time

Jun 2020 - Present ·Barcelona, Catalonia, Spain

  • Currently writing a memoir / novel for a family member of a legendary American rock band, creating a clear book plan i.e. structure, chapter titles, and target audience etc. and setting key milestones to achieve target publishing date
  • Meet with the co-author (digitally and in person) for interviews and plot planning meetings, and secure agreement for interviews with members of the band’s family and key associates

  • Organize research trips to Santa Cruz to collect archival documents and transcribe and systematically organize content, including audio content

  • Conduct extended research into relevant biographies and books related to the band to add valuable context and a broader perspective

Content Specialist / Script Writer

Shmoop (www.shmoop.com)

Sep 2018 - Jan 2020

A for-profit online educational technology company specializing in test preparation materials, mental health tools, and learning content for K-12 schools. The content is notable for its academic rigor combined with a frank style.

  • Script writer of video courses with over 16k subscribers
  • Quickly promoted to literature after starting on finance courses

  • Ensured all research was carried out using reputable and legally accessed resources, as well as ensuring all content is referenced where necessary and is technically accurate

  • Interviewed subject matter experts and completed voiceover work for video content

Copywriter

Super (hellosuper.com)

Aug 2018 - Mar 2019 ·San Francisco, CA

Established in 2015, the subscription service home care and repair business has gained a significant market share.

  • Produced weekly actionable content for Super Blog: Professional advice for keeping your home worry-free
  • Adhered to stringent brand guidelines for tone, format and keyword content along with prescribed descriptive and exclamatory words for inclusion in content

  • Ensured the blogs inspired people to action, to support the commercial purposes of the business

Community Manager / Administrative Manager

LightHearted Medicine

Aug 2014 - Dec 2018 · San Francisco Bay Area

  • Practice co-founder and designer of a beautiful, functional website for a completely online practice, a relatively new concept in medicine at the time, while adhering to all HIPAA regulations
  • Boosted clientele engagement by orchestrating regular social media, email, and in-person event campaigns:

  • Quickly gained 200 clients from a zero base and attracted 1,714 followers on LinkedIn

  • Maintained relationships with patients, supplement dispensaries, pharmacies, and local health professionals to build trust and ensure quality of care

  • Worked closely with the co-founders: Dr. Bruce Roberts, MD - Family Physician, Psychiatrist, and Integrative Medicine practitioner and Dr. Molly Roberts MD, MS - Family Physician, past president of the American Holistic Medical Association and board member of the Academy of Integrative Health and Medicine

  • Trained an apprentice on all aspects of practice functions and provided information and guidance

  • Chaired daily rundown meetings and weekly founding/staff meetings to plan for the week ahead

  • Created schedules, coordinated marketing and community campaigns, recorded and edited the podcast, wrote the newsletter and blog, created and updated the website, and wrote all educational and informative materials.

Freelance Writer

www.KatlynRoberts.com

Self Employed · Oct 2018 - Present · Barcelona, Spain

  •  Ranked by Medium as a top writer in travel, history, humor, culture, politics, and creativity and paid contributor:
  •  Articles have amassed 147k views and attracted 3.4k followers

  •  Selected for a pilot program to provide extra bonuses and visibility to talented writers

  •  Plan, research, write and post engaging content, creating a schedule/calendar for regular posting activity:

  •  Selected as a featured writer for one of Medium’s top-read publications – Human Parts

Tour Guide

Grayline Sightseeing, Big Bus Sightseeing, The Urban Safari, Ride The Ducks

Oct 2009 - Jul 2014 · San Francisco Bay Area

  •  Researched new and unique historical stories, landmarks, quirky characters, local secrets, events and news in preparation for the public performance of multiple daily tours.

  • Developed relationships with local vendors, other tour companies, independent guides, hotels, and popular establishments.

  • Inspired the most positive reviews of any tour guide on each company’s Trip Advisor pages.

  • Trained new tour guides on both the historical and performance aspects of the job, welcomed them into the San Francisco Historical Society, and provided them with resources to ensure they remained motivated and up-to-date.